What made it’s debut as a community bowling alley has now found itself transforming into a trendy vintage shop, downtown New Richmond, WI.

John and Veronica Grage took over the bowling alley with a lot of work on their hands and a fresh idea for the weathered property.

In the nearly two year conversion project of this space, it’s finally ready to be put on display, housing hundreds of collectable items from the 20th century and beyond. Specializing in Heywood Wakefield, their custom wood working, metal fabrication and restoration practices provide all the extra details to accompany the treasures waiting inside the store.


Up Your Alley Vintage
320 South Knowles Ave.
New Richmond, WI 54017

p. (612) 581 . 6200
p2. (612) 363 . 5184

Weekends & Hours
By Appointment // By Chance!
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